In this project, dreams for a better way of spreading the joy of tea grew into an entirely new brand. Founded based on a personal mission to slow down the world, Slow Steep brings helpful ancient tea ceremonies into the 21st century. Through it teas and ceremonial items, it supports people find more moments of stillness within our busy modern world with meditations, tea guides and ceremonies. We designed this brand to be visually soothing, gentle in its copy, and bursting with a sense of new beginnings through references to nature throughout. 

Strategy
Branding 
Identity design
Packaging design

From the ground up: A new tea brand to soothe modern tastes (and minds)

slow steep