Developing a brand is a wondrous but winding adventure...
It need not be embarked on alone.
get to know us
We’re a duo of two women on a mission to unearth powerful identities to get value-driven businesses seen and heard. Together, we bring (over 15!!) years of expertise in marketing, visual communications, and linguistic analysis but, more importantly, we understand what it means to be hiding behind your full potential — and everything it takes to step forward into an aligned identity.
We have lived experience of taking businesses, including our own, through the full life cycle of brand development. From crafting the messaging for sustainable e-commerce companies to setting up local therapy services with aligned online presences, everything we do is about fulfilling our vision for a world full of more meaningful brands.
Nathalie is a creative strategist and designer who is deeply passionate about helping others find and crystallise their goals and turn them into aligned brands and visual identities. With over 10 years of experience working across many industries, time zones, and language barriers, she focuses on making branding a more intentional and joyful process.
Finola is a copywriter and messaging strategist focused on amplifying the voice of changemakers. Combining over 5 years in marketing with a background in linguistics, Finola has cultivated the voice of a range of purpose-driven brands, covering everything from sustainable sportswear to human rights software.
We are on a (not-so-secret) mission to support brands to more confidently and meaningfully connect with the audiences of their dreams. But, to prevent brands from getting lost in day dreams, we always come with a plan.
give me direction