SEELA Studio removes synthetics from women’s workouts with sustainable, plant-based activewear. In the search for the voice of SEELA, we discovered three communicative pillars: stay conscious, inspire movement, and spread empowerment and community. To inspire movement, active verbs and imperative statements like “move” and “breathe” began to emerge as a key aspect of the SEELA voice. Meanwhile, the concept of “community” became the cushion to counter such imperatives, making them feel light and encouraging rather than forceful. The words share the message that: When you purchase from SEELA, you become part of a community of women, all of whom support each other along their journey to greater environmental consciousness and improved health.

Brand Voice Development
Website Content
Copywriting

Copy that moves us toward connection: Crafting a voice for a sustainable activewear brand 

Seela studio